In this study, Oxford Economics and YouTube worked closely together to project that more than 7,50,000 full-time equivalent (FTE) employment in India would be supported by YouTube's creative ecosystem in 2021. And contribute more than INR 10,000 crores to the country's GDP. YouTube benefits the nation economically as well as socially and culturally.
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YouTube announced on Monday that it will begin paying Shorts producers a percentage of the advertising revenue on February 1. YouTube is beginning to push out new terms for all producers in the YouTube Partner Program in order to get ready for the impending transition. Creators who choose to continue in the programme must accept the new conditions by July 10th.
Creators will be able to make money from adverts that are seen in-between videos in the Shorts Feed thanks to the significant update to YouTube's Partner Program. The YouTube Shorts Fund will be replaced by the new revenue sharing model, although according to the business, most of the recipients of the Shorts Fund would make more money under the new scheme. Creators can apply to the programme, as was previously revealed, if they meet a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
Creators are required to agree to particular monetization modules as part of the new agreements. First, creators can use the "Watch Page Monetization Module" to monetize their long-form videos and YouTube Premium content by adding advertisements to them. The "Shorts Monetization Module," the following module, lets you make money from your channel by displaying ads in the Shorts Feed between YouTube Premium and Shorts. The "Commerce Product Addendum," the final module, is for features like Channel Memberships and Supers.
YouTube suggests authors accept all of the modules in order to optimize their revenue on the platform. Shorts creators that accept the new Shorts Monetization Module will be able to share in the money from the Shorts commercials they produce ads revenue sharing on their Shorts views starting next month.
The details of the Shorts earning split are a little intricate because of music licensing. The creators of the Shorts and the cost of music licensing will be paid from the total monthly revenue generated by the advertisements that air in between the Shorts. According on views and music usage across all viewed Shorts, a share of the overall earnings will be distributed to the creative pool. All of the money associated with views of a Short uploaded without music goes to the creator pool. In the event that a creator uploads a Short that includes music, the Creator Pool and the music partners will divide the revenue from views of the Short according to the number of songs utilised.
The creator pool is then distributed among the makers. According to YouTube, money will be distributed to monetized Shorts producers depending on their proportion of all Shorts views in the Creator Pool. A creator will receive 5% of the money in the creator pool if they received 5% of the qualifying views out of all the Shorts submitted by monetizing creators. 45% of the income allotted to creators for shorts will go to them. For instance, a creator who receives $1,000 from the pool of creators will receive $450.
The fact that non-original Shorts are not qualified for revenue sharing should be noted. Compilations lacking original content, videos that have been published on YouTube or other platforms by other creators, or uncut snippets of TV shows or movies are examples of non-original shorts. Additionally excluded from income sharing are shorts that acquire phony or artificial views—for example, from click bots or scroll bots.
With these upcoming changes, YouTube Shorts' primary competitor, TikTok, is probably going to fall behind. If creators can make more money on YouTube Shorts than on TikTok, they should make original content for the platform.Up until this point, no short-form video platform has completely worked out how to split ad income, giving Shorts a sizable advantage over the competition.
